Insight: Build a collaborative group whose composition reflects the whole value chain

The group should be a mirror of the supply chain, representing multiple perspectives across the whole of the industry / system – or at least enough to be a credible sample.

  • The SSI is made up of Ship owners, charterers and operators: BP Shipping, Bunge, Cargill, Carnival Corporation, China Navigation Company, Gearbulk, Maersk Line, Rio Tinto Marine, U-Ming Marine Transport Corporation and Tsakos Energy Navigation.
  • Shipbuilders, engineers and service providers: Daewoo Shipbuilding & Marine Engineering; Wärtsilä.
  • Banks and insurers: ABN Amro and RSA.
  • Classification societies (setting technical standards): DNV and Lloyd's Register
  • And we also have representation from shipping customers: Unilever and AkzoNobel

This allows for a diversity of perspectives and means motivations for joining will be spread across multiple levels – environmental, social, economic.

"The more you know about the industry the  more you can use your model for sustainability and mould it around how that industry works” SSI participant


The collaborative nature of the project was a key attractor for many organisations:

"Sustainability is also very important to us. Over the last few years we have realised that collaboration is the way forward for us. So we’ve stopped being the traditional suppliers, and have begun to focus much more on collaborating with our customers and partners.” Andrea Hernandez - Wärtsilä.