Use communications to celebrate milestones, endorse messages from senior managers, to enhance the reputation of the whole project. Communications need to reflect the language of the industry and be designed to reach the right audiences.
There have been times where we need to communicate with and convince senior level people, particularly those who hold the budget.
“Engaging decision makers is key. Until you can make the people who influence the shipping industry see their responsibility, you can’t get anywhere.
The biggest thing the SSI can do is communicate, strongly enough to convince the people who sit on the budget that this is in their interest to act.” SSI participant